Ian Wakefield was born in King?s Lynn, Norfolk and is proud of his Norfolk roots, he began his interest in sport through athletics, competed for a variety of clubs at regional and national level, reaching nationally ranked status in 1992. Shortly after this due to a back injury Ian had to retire from the sport and subsequently took up Mountain Biking, a sport which he still competes in regularly today as a ?Veteran? (over 40 age group) competing in the Eiger Race in 2010 and finishing in the top 300 at the Trans Germany 4 day stage race in 2011.
Ian?s career began in the late 80?s when he began working on the sports and entertainment staff at a private holiday park, over the last 20 years he has progressed through a series of management positions working for leading companies such as Living Well, Center Parcs and Marriott Hotels. More recently he was employed by ISRM and IMSPA/CIMSPA as Head of Business Development.
He was awarded a ?Fellowship? of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and is in his 4th year as a ?Chartered Marketer? with the Chartered Institute of Marketing (CIM). He has a unique insight into both the ?Marketing? and ?Sport & Recreation? sectors.
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